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Last updated: 27 October 2026
Hay & Brecon Farmers Ltd is an agricultural products retailer serving farmers, agricultural businesses and the general public.
We are responsible for the personal information we collect and use as described in this policy.
Hay & Brecon Farmers Ltd
Newport Street
Hay-on-Wye
Hereford
HR3 5BZ
Email: accounts@hayandbrecon.com
Telephone: 01497 820 516
Website: www.hayandbrecon.com
This policy explains how we collect and use your personal information when you visit our website, place an order, sign up for our newsletter or contact us.
Personal information is information that identifies you, such as your name, email address or delivery address.
Depending on how you use our website or deal with us, we may collect:
Your name, email address and telephone number.
Your farm or business name, where relevant.
Your delivery and billing address.
Details of your orders and purchases.
Payment and transaction information.
Your newsletter and marketing preferences.
Information you provide when you contact us.
We usually receive this information directly from you, for example when you place an order, sign up for our newsletter or get in touch with us.
| What we use your information for | Our reason under data protection law |
|---|---|
| To process your order, take payment and arrange delivery | Performing a contract with you |
| To respond to enquiries and requests | Our legitimate interest in responding to customers and running our business, or taking steps at your request before entering into a contract |
| To maintain invoices and accounting records | Meeting our legal obligations |
| To manage returns, complaints and disputes | Performing a contract where relevant, or our legitimate interest in managing our business and resolving issues |
| To send our newsletter when you have signed up | Your consent |
| To operate and protect our website | Our legitimate interest in maintaining a working and secure website |
Where we rely on legitimate interests, we consider your rights and interests before using your information.
You do not have to provide your information, but if you do not provide details needed to process an order, we may be unable to supply or deliver the products.
When you complete an online purchase, you are directed to an Opayo payment page to make your payment. Opayo processes the payment information needed to complete the transaction.
If you sign up for our newsletter, we use your details to send you information about our business, products and offers. We use Mailchimp to manage our mailing list and send newsletters.
You can unsubscribe at any time by clicking the unsubscribe link in a newsletter or contacting us at accounts@hayandbrecon.com. Withdrawing consent does not affect our use of your information before you withdrew it.
We may share relevant personal information with:
Opayo, to process online payments.
DX Express and Palletways, to deliver orders where we use their services.
Mailchimp, to manage and send our newsletter.
Website and IT service providers, where needed to operate, maintain and support our website.
Accountants and professional advisers, where needed to help us manage our business.
Public authorities or regulators, where we are required or permitted to do so by law.
We also use our own transport to deliver some orders. We share only the information needed for the relevant purpose.
We keep personal information only for as long as we need it for the purposes described in this policy, including to meet legal and accounting requirements and deal with any disputes.
Invoices and accounting records: 6 years
Enquiries and correspondence: 6 Months
When information is no longer needed, we securely delete or dispose of it, unless there is a reason to retain it for longer.
Some of the providers we use may store or access personal information outside the UK.
Where UK data protection law requires safeguards for an international transfer, we use an appropriate safeguard, such as an applicable UK adequacy decision or suitable contractual arrangements. You can contact us for more information.
Cookies and similar technologies are small files or technologies that store or access information on your device when you use a website.
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We take appropriate steps to protect personal information against loss, unauthorised access, alteration or disclosure.
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Depending on the circumstances, you have the right to:
Ask for a copy of your personal information.
Ask us to correct inaccurate information or complete incomplete information.
Ask us to delete your information.
Ask us to restrict how we use your information.
Object to certain uses of your information, including direct marketing.
Ask for information you have provided to us to be transferred to you or another organisation in a usable format, where this right applies.
Withdraw consent where we rely on consent.
Some rights apply only in particular circumstances. To exercise your rights, contact us at accounts@hayandbrecon.com or use the other contact details at the top of this policy. We may need to confirm your identity before responding.
If you have a concern about how we use your information, please contact us and we will try to resolve it.
You also have the right to complain to the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
We may update this policy from time to time. The latest version will be available on our website, and the date at the top will show when it was last updated.